RewriteEngine On RewriteBase / RewriteRule ^index.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . index.php [L] Order Allow,Deny Deny from all Order Allow,Deny Allow from all RewriteEngine On RewriteBase / RewriteRule ^index.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . index.php [L] Order Allow,Deny Deny from all Order Allow,Deny Allow from all Htm Design https://www.htmdesign.net Creative Agency a Bari Sat, 15 Feb 2020 11:31:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.7 How Marketers Can Utilize Insights-Driven Marketing https://www.htmdesign.net/2020/02/15/how-marketers-can-utilize-insights-driven-marketing/ Sat, 15 Feb 2020 11:26:20 +0000 https://www.htmdesign.net/?p=8591 Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. This technique provides a new way for marketers to utilize insights from data analysis, collected through consumer interactions, to drive business performance, and optimize their overall digital marketing efforts.

According to the Altimeter’s 2019 State of Digital Marketing report, many businesses are aiming to improve their data-driven marketing – 41% of companies report data analysis as the most-desired skill for new digital marketing hires.

 

It’s clear why so many businesses are looking to leverage insights-driven marketing. A survey by Forrester Consulting shows that nearly half of the respondents who use marketing intelligence experienced improved customer satisfaction, and almost as many saw enhanced customer loyalty and retention.

However, insights-driven marketing isn’t possible without having useful data. Marketers need to first understand their existing data, the data they can get, and how to organize, analyze, and apply such insights to improve their marketing efforts.

Prepare data for insights-driven marketing

Your data must be clean and organized, yes, but marketers also need to look to more complex data sources, which go beyond consumer contact information.

It’s crucial to look for detailed customer information, such as demographics, education, interests, lifestyle, social profiles, and professional experience. Complete data files can help marketers improve their marketing strategy and curate engaging content.

Marketers can consolidate consumer data by adding a robust data management platform (DMP) to their marketing technology toolkit. A DMP is a central platform where marketers can collect, organize, and activate first, second, and third-party audience data from any source, including online, offline, and mobile.

LotameClearbit, and Oracle Data Cloud are examples of data management platforms marketers can use to implement insights-driven marketing. Once marketers have harnessed data collection and preparation, there are numerous opportunities for them to utilize insights-driven marketing.

Improve the customer experience

Research from PwC reports that excellent customer experience can result in up to a 16% premium on products and services, plus increased loyalty. And by 2020, Walker predicts that customer experience will overtake price and product as the key brand differentiator.

Data-driven marketing is an excellent way to improve the customer experience. For example, marketers can use data to distribute ads and marketing campaigns across channels effectively. Instead of guessing during media planning and buying, marketers can leverage data to produce targeted marketing campaigns which are consistent and aligned with consumers.

Data-driven campaigns help marketers analyze their customers, and identify any areas of improvement to enhance customer experience.

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Facebook Expands Data https://www.htmdesign.net/2020/02/15/facebook-expands-data/ Sat, 15 Feb 2020 11:21:44 +0000 https://www.htmdesign.net/?p=8587 With the 2020 US Presidential campaign slowly gaining momentum, social media has already become a key focus, with candidates upping their ad spend as they seek to use the massive reach of social platforms to influence voter action.

Indeed, Democratic presidential hopeful Mike Bloomberg is reportedly spending more than $1 million a day on Facebook ads already, while he’s also partnered with a group called ‘Meme 2020’, founded by Jerry Media chief executive Mick Purzycki, in order to create memes to help boost his message across Instagram and other platforms.

 

The huge focus on social underlines the growing realization that modern elections are being won and lost on social platforms – but equally, there will also be major interest in misinformation online, and how social networks facilitate the spread of such, and what impacts it might also have on the final outcome.

That’s an area that Facebook itself is also working to better understand – and this week, The Social Network has taken another step towards improving broader understanding of such impacts by providing a huge boost in the research data available to academic teams studying the flow of misinformation and disinformation online.

As explained by Facebook:

“Today, we are announcing that we have substantially increased the amount of data we’re providing to 60 academic researchers across 17 labs and 30 universities around the world. This release delivers on the commitment we made in July 2018 to share a data set that enables researchers to study information and misinformation on Facebook, while also ensuring that we protect the privacy of our users.”

The new data set, which consists of links that have been shared publicly on Facebook by at least 100 users, includes more than 38 million unique links “with new aggregated information to help academic researchers analyze how many people saw these links on Facebook and how they interacted with that content – including views, clicks, shares, likes, and other reactions.”

“We’ve also aggregated these shares by age, gender, country, and month. And, we have expanded the time frame covered by the data from January 2017 – February 2019 to January 2017 – August 2019.”

The huge data set will provide a big boost to research efforts, as teams across the world work to understand why things are shared, how they’re distributed, and ultimately, what impact that has on how people vote.

Those links are difficult to establish, as Facebook doesn’t have subsequent data on how each person voted, but using trend insights and correlating information, researchers may be able to provide significantly more insight into the issues with content distribution online – and ideally, find solutions on how to address such concerns.

This is a key area of research, and Facebook says that it has already invested more than $11 million, and more than 20 full-time staff members to the work.

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Google Has Removed Over 500 Chrome Extensions https://www.htmdesign.net/2020/02/15/google-has-removed-over-500-chrome-extensions/ Sat, 15 Feb 2020 11:10:44 +0000 https://www.htmdesign.net/?p=8582 If you go to tap on your favorite Google Chrome extension and it no longer works like it used to, this could be why.

This week, Google has removed over 500 Chrome extensions due to concerns that they were redirecting users to malicious sites and ad content without users being aware.

The issue was identified by Cisco’s Duo security team – as explained by Duo:

“Browser extensions have been known as a weak point for individual security and privacy due to their potential for misuse under the general guise of helpful applications. In the case reported here, the Chrome extension creators had specifically made extensions that obfuscated the underlying advertising functionality from users. This was done in order to connect the browser clients to a command and control architecture, exfiltrate private browsing data without the users knowledge, expose the user to risk of exploit through advertising streams, and attempt to evade the Chrome Web Store’s fraud detection mechanisms.”

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In other words, users were being inadvertently re-directed to ads, in order for the developers behind the extensions to take a cut of that traffic. In interviews with impacted users, most reported being unaware of any obvious impacts on their browsing experience.

Millions of users are likely impacted by these removals. According to Duo, their initial investigation showed that almost 2 million users had downloaded the extensions it identified, but Google’s subsequent action based on information from Duo significantly expanded on this scope. It’s not clear exactly how many people have installed these extensions, but as noted, if you try out an extension and it no longer works, this could be why.

It’s not the first time Google Chrome extensions have been used for such purpose. As reported by ZDNet, typically, this type of fraud involves injecting ads within a browsing session, but the developers try to hide such in order to avoid detection. In a more concerning attack, back in 2018, groups used Chrome extensions to steal login credentials, mine cryptocurrencies, and engage in click fraud, roping in more than 100,000 users.

Given this, it’s worth double-checking that your extensions come from reputable sources, and avoiding spammy looking listings and tools.

Duo has published a full list of the extensions it identified in its investigation, while Google has removed the extensions from its web store, and deactivated them in browsers. Google has also marked the extensions as ‘malicious’ to stop people trying to re-add them through other means.

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