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we are a digital marketing agency, we help brands become more visible! ArtVersion Interactive Agency is a boutique creative agency with offices in Sharm El Sheikh oslo at Bitonto , Bari area.

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Beautiful Houses: Blank Residence

July 26, 2016
Today we will show you a clean and stylish house in Taiwan, a project by HAO Design. Beautiful choice of materials and colors in a great layout deliver a modern and neat space. The architects certainly made very smart decisions and created an inspiring home, take a look! Make sure to check out HAO Design website for further information about this and other inspiring projects. See you next week. Description from the architects: HAO Design strives to achieve an optimal balance between space and lighting, which is why we chose to employ design methods that address the various limitations of the building. First, the partition walls of the mezzanine were removed, so that the 1.5-story floor height became the visual divide of the entire interior space. The upper floor was transformed into an open library, so that light that is introduced by taking away the partitions can stream into the ground-level living room. The large window framing the dining area affords maximum lighting, while the rescaled and leveled window ledge naturally evolved into seating for the dining table. The team’s second challenge was the staircase. The original stairway, which occupied the entrance of the house, was relocated to the back where the kitchen used to be. Translucent materials were utilized to replace the roofing above the kitchen so that light can penetrate and guide the direction of the stairway. This also acts as a transition between the open space of the ground floor and the privacy of the second floor. Upstairs, the light connects the master bedroom to the open bathroom. Window designs identical to the first floor accentuate the natural flow of both light and air. Even though the house is divided into several rooms, the deep sense of connectedness between the various spaces and their different functions created by the well-placed stairway enables household dwellers to move freely around the entire structure. Elevations and depressions in the flooring not only create convenient tables and seating but also differentiate between rooms with varying functions and elements. When light illuminates the interior of the house, shadows accentuate flow of movement, creating a space in which dwellers seated at various heights across the floor may engage in intimate, animated communication. We found this house at ArchDaily. Photos by Hey!Cheese.

Cookie Cutter or Customized – Website Design That Will Suit Your Business Best

July 25, 2016
Once you have decided to invest money in your new website, there are still many choices that you have to make. There are 2 basic options to build a website: By hiring a designer to create a custom design By buying a template available on the internet Each of them has its own set of pros and cons and it’s really important to understand them so you can choose the right method which is convenient for you. It must be according to your budget and business’s needs as you want the best for your business. The major question is which will you choose? Custom web design is not for everyone. Most of the companies go the cheapest way and purchase a template including all its rights. Then, no one else would be able to use that template again. There is always a debate going on between the emerging companies, as they often have to carry the burden of a marketing budget on their backs. Here are some vital points that might help you in deciding the best choice for your company. Template Website Design A few years back, it was considered taboo to utter the word “template” to any customer while discussing their new website. Designers used to strictly avoid saying it because they didn’t wish to lose their clients. After all, haven’t you all heard a client saying, “Did you design this? It looks a lot like a template.” And there it goes your precious client, rejecting your hard work. If you are planning on purchasing a template, there are a lot of options available. The most common thing that people do is that they set up a WordPress site and they apply a template known as the theme. The theme provides you with complete functionality and appearance. Experienced designers from all over the world create amazing themes or templates and sell them out on different websites. They spent years in perfecting the function and form of these website themes, leaving you more time to focus on quality content. There are sites which give you the best and latest themes such as ThemeForest and Elegant Themes, provides you with a library of themes that people might be interested in purchasing it and give their website a unique and professional look. For instance, you can have a look at this medical billing website, just look at the theme, it’s simple and doesn’t even have many features. People prefer to spend a substantial amount on their website as it will be the face of their company. Why do people prefer purchasing templates? There are any reasons such as fantastic functionality, responsive, already built on common Content Management System (CMS), not that expensive, provide updates and support and their design is a lot better than the custom ones. People sometimes go for purchasing a template for different reasons too. They may need: Limited budget Need something simple Want to move quickly i.e. less time Need more flexibility Don’t mind paying a small amount for

Measuring The Effectiveness of Your Landing Pages

July 25, 2016
  Google Analytics is a versatile tool when it comes to evaluating landing pages, offering a broad range of facts and figures that can help you to optimize the success of your users’ first interactions with your website. If you have yet to make full use of Google Analytics, start by working through this step-by-step analytics guide. Remember, your landing page is not always your home page. Users may arrive at your site by any number of pathways, taking them to different parts of your site. This means that all pages must have an easy through-route to the site’s main services. 1. Bounce Rates The bounce rate is the percentage of users who leave your site from the page they land on without clicking on any links or progressing further into your site. Keeping track of the bounce rate for each page of your site is a quick way to see which pages are working well and which need work. While a bounce rate won’t tell you what’s wrong with a page, keeping track of the stats as you make changes to your landing pages will help you to measure progress. And there are plenty of improvements you can make to help reduce bounce rates. 2. Time Spent on Page Similar to the bounce rate, this is an easy way to establish which pages offer easier navigation or more appealing interaction with users. Intuitive, engaging design means more time spent on a page. Confusing, over-cluttered or un-intuitive pages will only encourage visitors to your site to seek out competition with a more user-friendly interface. 3. Conversion Rates This is the percentage of sales or ‘goals’ achieved from all the visitors to your site. Getting traffic flowing to your site and holding interest long enough so users stay and look around is a great start. But sooner or later traffic needs to translate to conversions to keep your website afloat. Google Analytics offers a number of ways to track conversion rates, helping you to see which pathways are most effective, which in turn, shows you which landing pages need the most work. By doing A/B testing of your website, you will be able to push the conversion rate of your landing a bit further. The idea is to show different versions of the same landing page to targeted audience. SeoServicesUsa has done A/B testing against its Chicago SEO landing page to increase the conversion rate. 4. Site Speed The speed at which a page loads can make a huge difference to the amount of time visitors are willing to spend on a site. Speeds can be different for each page on a website depending on graphics, functionality and demand. If your landing pages are functioning slowly, it’s more likely that visitors to your site will click off before exploring further (pushing up your bounce rates). Get landing pages functioning more quickly and you could find visitors stick around for longer and conversion rates go up. To measure the speed of your landing pages, try this

Tips For Creating Better User Interfaces

July 25, 2016
A website is not a static object that people simply read. It is an interactive environment that acts and reacts based on user input. This input is given in a variety of ways including, scrolling, clicking on links or buttons, and entering information via keyboard or touchpad. The methods used to enter input and the actions that result from that input are known as the user interface. If the user interface has been well designed, the user can intuitively take the correct actions and then receive the results that they are seeking. If the user interface is poorly designed, the user will often be confused as to what they need to do and will frequently receive results that are frustrating. If you’ve received high praise for a website that you have designed, chances are that your success had much to do with creating a good user interface. If you’ve received criticism, it’s likely been related to a user interface that was less than stellar. In any case, every designer can benefit from a little help when it comes to creating better user interfaces.   Keep it Simple And Predictable If you look at ten websites that perform similar functions, you will see a lot of differences. The engaging content, color schemes, logos, and other elements can vary greatly. Where you won’t see much difference is in layouts and in the interactive elements of the website. This is because over time, people have come to expect some predictability in user interfaces. This means creating familiarity in where things are located on your pages and how the user performs certain actions to get tasks done.   If you do go with a user interface that doesn’t use standardized layouts and interactions, make sure you have a solid reason for doing so. If your ‘thinking outside the box’ doesn’t result in an interface that is simpler or more intuitive, you aren’t going to have happy users.     Know Your Audience If you aren’t using analytics to collect information about your visitors, it’s time to start. You can mine this data for information that you can use to understand your audience and their needs. For example, what pages are receiving the most meaningful visits, where are visitors bouncing, and what devices are they using to access your web pages? All of this information can be used to figure out which interfaces need to be repaired and which need to be emulated. Don’t stop with collecting and analyzing raw data. You must also get to know your audience in human terms. What is their demographic information? What are their values? Where do they spend their time on the internet? What are their preferred methods of interacting with websites? What do they need from you? When you find the answers to these questions, you can create a truly personalized user interface that works for your audience.   Make Icons as Clear as Possible Icons are a wonderful thing. They provide a visual representation of an

10 Tips to Help You Build Web Pages that Rank Highly and Look Great

July 25, 2016
  The field of search engine optimization continues to evolve at an alarming page; SEO techniques that defined last decade are now considered outdated. You position in search engine results pages have a major role in determining how popular your business will be. Only when your website has visitors would you be able to increase revenues and sales and hence derive a high return on your marketing investment. Fortunately, there are many effective tactics that can help you to preserve search friendliness as well as increase website and brand visibility. Being at the top of results pages will bring more users to your site, to learn more about your products, services or other information your site offers. Web design concepts are important to ensure our site looks good once visitors land in your pages. They determine how fast and how easy it will be for users to find what they need once they are there. By employing SEO-friendly web design, you can get the best of both worlds. The following are ten tips to show you how to build web pages that rank highly. 1. SEO-friendly URLS   Source: Ensure that your website URLs are SEO-optimized. This means that you should perform keyword research and only use relevant ones that flow naturally in the URL and can be related to your main offerings. Avoid having overly long URLs, and separate words using hyphens where possible. The URL should give an idea on what the page is about, as well as your business. 2. Image optimization Optimize images as well as text within your website for better visibility. This means that you shouldn’t use large images, as they take too long to load – a downside for SEO. Maintain image sizes between 30 and 100 KB with resolutions of at least 72 dpi. When coming up with your alternate text, try to include keywords in the header images, graphics, logo images as well as buttons on every page. 3. Responsive web design   Source: Responsive web design is a technique that is employed where a single site can be optimally viewed on multiple devices, and it is what Google recommends for web design today. From the SEO standpoint, responsive websites allow you to have one URL for both your mobile website and desktop site, meaning that link value will be driven to the one URL rather than two. This makes back linking efforts much easier and more effective. 4. Friendly navigation Avoid building sites with complex navigations. Users should be able to easily move around your website, and the navigation should be logically divided so that it’s easy to find the information that a user needs once they land on your site. The navigation can either be placed horizontally at the top of your pages or along the left-hand margin. 5. Use JavaScript sparingly During web design, avoid splashing your pages with JavaScript elements. Although there have been significant improvements to search engine crawlers’ ability to interpret JavaScript, they are still not very good